Gain the clarity you need to make high-stakes decisions with confidence.

Precise, actionable customer strategy that drives momentum, fuels growth and retention, and delivers the meaningful results that matter to boards and investors.

When customer challenges are hitting from every direction, clarity and decisive action are critical.

I bring experience from hundreds of companies, blending operator depth, investor insight, and people‑centered frameworks to help leadership teams quickly identify what matters most and move with precision.

Hi, I’m Ellie!
I’m glad you’re here.

When growth stalls or the board demands answers, founders and executives turn to me to protect retention and unlock growth.

I’ve partnered with hundreds of companies, from Fortune 500s to high-growth startups, and served as an operating advisor at Insight Partners. Leaders count on me for a rare mix of board-level perspective and operating depth to drive measurable outcomes and lasting confidence in the boardroom.

Results delivered:

  • 31% lift in Net Revenue Retention via expansion alignment

  • 35% faster onboarding, cutting time‑to‑value by 98%

  • 29% lower gross revenue churn

  • 25% fewer custom builds through scalable design

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“Ellie is a tremendous asset, blending deep business acumen with a forward-thinking mindset. She has a remarkable ability to turn high-stakes challenges into opportunities and consistently drives impactful results.

This was aptly described by a CEO we worked with: ‘I didn’t know what excellence could look like until I met with Ellie.’

Working with her is not just a pleasure; it's an opportunity to engage with an insightful leader who truly exemplifies excellence in her field.”

– Crissy Costa Behrens, Principal, Insight Partners

Where I’ve Led, Advised, or Spoken

Guiding founders, executives, and teams through high-stakes growth with pattern-driven insight.

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“Ellie is one of the most impressive professionals I’ve had the chance to work with.

Her ability to distill complex challenges into executable strategies set a new standard for my definition of Customer Success. When I partnered with Ellie on strategic accounts, her vision and follow-through helped us exceed our goals and expand revenue with major customers.

She delivers as promised and consistently helps both internal teams and clients achieve meaningful results.”

– Sunny Saroya, SVP of Americas, Planview

Does any of this sound familiar?

  • The board questions growth and retention, even when your metrics look fine.

  • Customers leave unexpectedly, and the root cause isn’t clear.

  • Customer experience feels off,  and the path forward is uncertain.

  • Board meetings spark anxiety, focused on problems instead of wins.

  • Teams are stretched thin, eroding focus and performance.

If you’re nodding along to any of these challenges, I’m here to help.

Your partner in customer success and growth strategy

Here’s what changes when we work together:

  • You gain a clear roadmap for retention, growth, and lasting value.

  • Your team aligns on priorities, responsibilities, and measurable traction.

  • Your efforts deliver outcomes investors value and build board confidence.

  • Your board conversations shift from problems to progress and impact.

  • You catch churn signals early and act before issues escalate.

Your partner in customer success and experience strategy

Here’s what changes when we work together:

  • You'll gain a clear, actionable roadmap for customer retention, growth, and long-term value creation.

  • Your team moves from competing  priorities to alignment, defined responsibilities, and measurable traction.

  • Customer success efforts tie directly to the business outcomes investors care about, improving boardroom confidence.

  • Board conversations transform from reactive explanations and damage control to showcasing progress, momentum, and impact.

  • You spot the early signals of churn or stalled expansion, enabling swift, confident action before issues escalate.

Ellie Wu, TedX Seattle Speaker

Speaking

Executives and teams don’t just need inspiration. They need clarity and confidence to act. From kickoffs to industry conferences, I design and deliver sessions that go beyond a keynote and help leaders cut through complexity with practical strategies.

I’ve been featured at events like TechCrunch Disrupt and TEDxSeattle, and trusted to moderate executive panels and facilitate high-stakes discussions where outcomes matter more than talk.

Audiences leave with clarity, strategies, and tools they can apply immediately.

Trusted by Top Executives,
Founders, and Investors

  • “I trust Ellie because she consistently brings poise, structured thinking, and a people-first mindset to every engagement. She builds rapport quickly, facilitates the right conversations, and delivers meaningful outcomes. She becomes a trusted confidante, giving our leadership team and me confidence we are moving in the right direction.”

    –Pablo Dominquez, Operating Partner, Insight Partners

  • "Working with Ellie is a no-brainer. She brings speed and clarity, and her incredibly generous, open-minded style quickly built trust across our leadership team. Ellie transformed how we communicated with investors, leading to faster alignment and more meaningful discussions."

    – Eleanor O'Neill, Chief Revenue Officer, Monta

  • “Ellie was instrumental in hiring our Chief Customer Officer, a make-or-break role for the company. She was meticulous and decisive, giving me clear yes-or-no feedback with the reasoning behind it. Working with Ellie gave me full confidence that we made the right hire and set our leadership team up for success.”

    – Guru Hariharan, Founder and CEO, CommerceIQ

  • “I’ve really enjoyed my conversations with Ellie. She has a unique ability to help think through the first principles of the customer journey and build around those, instead of simply following industry norms. This approach is incredibly valuable for shaping a strong and effective customer success organization.”

    Prukalpa Sankar, Founder & Co-CEO, Atlan

  • “Ellie is a true thought leader in customer success and customer experience. Once we aligned on goals, she ran with it, driving operational improvements across a 3,500-person services and CS team. She kept us focused on creating real value for customers, which rallied the team and delivered meaningful results.”

    – Jamie Kiser, Chief Customer Officer, Medius

  • "Ellie brought the structure and discipline we needed to get our team performing at a higher level. She turned metrics into clear processes, held us accountable, and gave us the confidence and momentum to move faster on scaling the business."

    – Leigh Steed-Middleton, President, Sedna

  • “Ellie knows her stuff. She’s great at helping you define the problem you really need to solve and brings a systematic approach to finding solutions. She’s an immediate source of confidence because she pairs deep knowledge with clear, direct communication. What stood out most was her ability to understand the business decision while still showing real empathy for the people involved.”

    – Patrick Clibborn, CFO & CCO, LawVu

  • “Ellie is transparent, direct, and genuinely cares about people. She thinks like an owner, bringing a systems mindset with proven frameworks that tie customer success to real business outcomes. By translating customer health into measurable results and credible signals for investors, she gives everyone clarity and conviction in their growth decisions.”

    – Cassie Young, General Partner, Primary Venture Partners

  • “Ellie’s passion for customer experience, analytical insights, and authentic energy make her an exceptional partner. Partnering with Ellie has delivered real value to our work and has been a highlight on a personal level. I welcome every opportunity to work with her.”

    – Bente Vollan, SVP, Global Head of SAP Concur, Technical Support

  • "Ellie’s steadfast pursuit of excellence brought the customer into the heart of our business and gave our team clarity and confidence. Her mentorship and actionable strategies helped us raise our standards and deliver meaningful results."

    – Jim Turner, Chief Operating Officer, Exclaimer

  • “When asked about strategy for customer success, I think of Ellie. We brought her to Concur to improve our customer experience, and she delivered. Her leadership and ability to execute to perfection resulted in one of the most successful and impactful programs of my career, and the metrics showed she helped us hit a home run.”

    – Steve Young, Former Chief Services Officer, SAP Concur